Oddfruit

Oddfruit is a portfolio project of a playful juice brand that celebrates imperfect produce - the misshapen, weirdly wonderful fruits that supermarkets reject. Designed in a day, this brand refresh project reimagines “ugly” fruit as funny, bold, and full of flavour through expressive illustration and vibrant branding. The goal was to bring sustainability into the conversation, while also creating something fun, relatable, and full of character that young people can resonate with.